Hi, I’m Ann

With words as my primary tool, I create structure and sense for projects and teams. With 10 years of experience in digital marketing, I’ve built content strategy and content design practices at 3 companies, led teams, and worked as an individual contributor on many, many projects.

I’m a systems thinker, and therefore not much interested in one-offs—if it’s worth solving once, it’s probably worth solving permanently. I will always look for ways to systematize and scale, so that: 1). My team and I can spend less time on minutiae of how something is going to get done, and more time getting it done 2). Other teams can benefit from self-serve tools 3). Teams, disciplines, and practices are resilient and flexible.

I’ve worked on all manner of things, across nearly every major industry and vertical. I’ve led craft-focused teams and multi-disciplinary UX teams. I’ve worked in agencies and in-house, as well as freelanced here and there.

I have a BA in English Literature and Creative Writing from UW-Madison, an MFA in creative writing from Cornell University, and an MS in education from UW-Milwaukee.

I love the Oxford comma and working in cross-functional teams.

Oh, and it's pronounced beek-ner :)