The cool thing about what I do is the sheer variety of work — organizations of all stripes want to reach people in meaningful, memorable ways. Every project gives me a glimpse (or more often than not, a long hard look into the abyss) of an industry, a vertical, and a business, informing the work at hand as well as future work.
As a strategist and copywriter, I often get to be a part of the whole process, from a project’s inception through launch. It’s usually a mixed bag of strategy, copywriting, QA, and marketing. I wouldn’t have it any other way [she said, laughing maniacally].
Here’s a sampling of projects I’ve been a part of. If you’re interested in taking in a closer look, simply click or tap any of the icons or logos.